Stephen Martin

 

Low-cost branding for packaging

When I started my little sketchbook business I was shipping all of the sketchbooks in USPS provided packaging. After some of the long distance deliveries began to experience damage, I switched to easy-fold kraft mailers made for shipping books. The mailers held up well and were fairly easy to assemble, pack, tape and label.

After shipping a few hundred, I realized that I was missing a really awesome branding opportunity.

I came across Simon Stamps. They make custom wood handle or self-inking rubber stamps. The process for creating a custom stamp is super easy. I just uploaded my logo, selected the appropriate size stamp and selected some ink. I was able to find a blue ink that was really close to the blue color in the App Sketchbook logo.

It took about an hour or so on a weekend to stamp my shipment of boxes from Uline.

How much? The custom stamp, ink pad and shipping was only about $36 total.

Filed under: branding business shipping sketchbook
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