A "Flurry" of answers before updating your iPhone app
While working on the latest version of the MailChimp iPhone app, I decided to look into our Flurry analytics to get a baseline for where our users were in terms of devices and OS versions.
The results turned out to be very valuable.
They're still using 3.1.x
A good majority of our app users have not been upgraded their phone OS recently. There's a ton of reasons why you wouldn't upgrade, but if analytics from the web hold true for mobile, it's just not common for people to upgrade *anything* unless absolutely necessary or prompted by the OS. And don't count on OS upgrades, as some people will ignore those as well.
What about retina display?
A quick glance showed that the iPhone 4 is doing quite well in terms of model distribution across our active sessions. So, we took some time to update the interface and app icon.
If you're not in your mobile analytics everyday, at least take a few minutes before planning your next release to get a baseline.
